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新零售並非全新的概念,而是數據、科技、雲端等科技變化帶來的消費轉型。 隨著消費者日漸習慣...

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新零售並非全新的概念,而是數據、科技、雲端等科技變化帶來的消費轉型。 隨著消費者日漸習慣用不同的工具和管道與商家互動,企業再也無法把服務區分為線上或線下,而是必須整體地思考,如何善用與顧客接觸的每個管道,給予消費者一致的體驗。

但是,如果你希望為零售業的轉型做好準備,別急著把所有服務發展成線上與線下兼具,因為顧客需求複雜多變,套裝方案未必符合。


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The Boston Consulting Group is a global management consulting firm and the world's leading advisor on business strategy. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. BCG is a private company with 82 offices in 46 countries.
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